Bringing the value of technology to schools
I was given the brief to update the look and feel of Noel Leemings BYOD (Bring Your Own Device) assets across both retail and commercial sectors of the business. This involved working across print, web and in-store, as well as creating a set of resources for schools.
This involved creating a new identifier and colour palette for mailers and digital promotion. It needed to stand apart from the Christmas and Clearance campaigns - as these would also be up in store at different times during the campaign period.
There was existing photography that needed to be reused in a fresh and different way. This was done by incorporating a pattern and the new colour palette.
A significant part of this project was building out a teachers toolkit to help schools inform and educate parents on which devices to buy and the longevity of the purchasing decision.