From fragmented to whole again
Fronde underwent a transformation of business plan and services from 2015 to 2018. This left their brand identity splintered between the old and the new. My job was to refresh and unite the public facing business assets to sit better alongside their new website. This involved rewriting brand guidelines, curating current assets and creating new ones for the team to use. ​​​​​​​
The first part of this process required collecting all assets currently used by the team, and then looking at how they related to the new mission and vision set out by the CEO. We covered everything from the logo to the business proposal documents. 
Their main issue was inconsistent branding across offices: Auckland, Wellington, Sydney, Melbourne and Manila. This became apparent to clients when office A produced a proposal, office B a contract and office C a business plan. Some offices used outdated or self created templates, and in the worst of cases the documents presented to clients looked like they came from three different companies. 
To resolve this I created a master brand guidelines to follow and a range of templated Google docs. This allowed the team to easily create custom content specific to each client while maintaining a unified brand identity. Other benefits of using Google docs for Fronde included multiple people collaborating on a document, and a template library (which meant team members could not accidentally overwrite templates).
Once we had decided what assets were still relevant, I worked with the Auckland team to find out what current assets they used on a day to day basis, and what new ones could be implemented to create efficiencies.
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