Co-pharma branding for tumour testing
This project was a balancing act of two different pharma companies who had co-developed a leading piece of technology for tumour testing using DNA sequences.
The branding is used mainly for scientific and HCP audiences, as both printed and digital materials, speaker slides and eventually an app. The inspiration for the branding is the technology itself. The diagnostic technology uses fragments of DNA sequencing to recommend the most effective forms of therapy.
The wordmark and visual elements are derived from DNA heat maps; and the colour palette takes inspiration from both pharma brands, combining the colours with complementary tones.