The month of August is Noel Leeming's Birthday campaign - their second biggest campaign of the year. I worked closely with the lead art director to craft campaign assets for the 45th birthday celebration and Sing to Win. Sing to Win was the main campaign activation – a nationwide road trip giving gifts across the country to lucky participants for singing Happy Birthday. The 45th birthday & Sing to Win lock ups were rolled out across all brand media, and used by partner promotions.
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